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‘Dallas Forward’ Initiative Aims to Help Struggling Businesses in North Texas

hands coming together in front of a conference table

In late June, Dallas Mayor Eric Johnson unveiled a new initiative and resource designed to help small to mid-sized businesses struggling due to the coronavirus pandemic. Launched by the Dallas Economic Recovery Task Force, the new initiative is called Dallas Forward. It aims to help COVID-19 economic recovery in the short-term and drive inclusive growth of Dallas’s economy in the long-term.

“Our business community and the City of Dallas both recognize that restoring our vibrant and thriving small and medium-sized business ecosystem is the key to our economic recovery from COVID-19. I am thrilled that the Dallas Economic Recovery Task Force has stepped up to provide necessary resources and guidance to help our employers and workers solve the unprecedented challenges they face during this ongoing pandemic. We hope more business partners will join us in this recovery effort.” – Mayor Eric Johnson 1

Dallas Forward is a public-private partnership initiative created at the request of Mayor Johnson. Its primary focus will be providing resources for local small and medium businesses (SMBs). The first resource is an online portal (www.DallasForward.org) where local business owners can access relief. The initiative will also donate grants, loans, and personal protective equipment (PPE) to companies through the Revive Dallas Fund.


How Large Businesses Will Help Small Businesses

The third way Dallas Forward will try to help struggling businesses is by having some of Dallas’ largest businesses offer personalized assistance and mentorship. Co-chaired by former president and CEO of the Federal Reserve Bank of Dallas Richard Fisher and CEO of The Beck Group Fred Perpall, this new Dallas business initiative aims to build partnerships and champion resources within the business community that will make a lasting impact.

“Dallas’ business community has personified equity with the largest companies playing an integral role in investing in the future of SMBs,” Perpall continued. “As we emerge from this health crisis, we want to re-double our efforts and resources to help as many companies not only survive but thrive. The cornerstone of our work is to make sure we are part of building a future Dallas where all our citizens have the opportunity to prosper.” – Fred Perpall, CEO at The Beck Group 2


Our Local Business Cares About Your Safety

At Firehouse Movers, both our office staff and Dallas commercial movers have been instructed to wash their hands regularly. They also bring hand sanitizer with them on every office relocation and disinfect their trucks and equipment daily. Learn more about the COVID-19 safety protocols adopted by our Dallas moving company by contacting us or giving us a call at 972-412-6033. Schedule a move with us! As an essential business, we are open.



  1. Dallas Weekly – Dallas Economic Recovery Task Force Launches “Dallas Forward”